Keywords are one of the proverbial keys to great search engine optimization when carefully chosen. Having good SEO is essential to being filtered out of the sea of similar online websites; however, most do not know how to appropriately research for keywords, which is a necessity for optimal SEO.
** Changing Rules
What can make the task of SEO even more difficult is that the rules are constantly changing and new methods being born every day in the constant battle to identify and use the best keywords possible. What worked yesterday will not necessarily work today, which is a major downfall in trying to research for good keywords. The only way to know if one is good is to try it and then wait months for results to show whether the choice was the right one.
** Google Adwords
Google AdWords is a favorite program of professional SEO specialists everywhere, which is interesting since it was initially created as an advertising tool. It is a Pay Per Click or PPC program for advertisers but is also being used very successfully for SEO as a way to quickly and efficiently identify the best keywords for a particular website. Even the small cost is well worth the money paid to be able to find usable SEO words or phrases in a few weeks as opposed to months.
** SEO Function
This Google program works by charging a fee to use certain popular keywords as shown in Google's search engines that appear, when searched, in a separate section of the results at the very top of the page, even above the #1 ranking website. Essentially, it is paying to be filtered separately from all the other similar keywords and phrases that Google goes through and being displayed first. With this program, a website link will appear in advertising boxes that show up on other related websites. Those text ads that have become so commonplace are AdWords, paid to increase exposure for a company.
This is not the main way this Google program builds SEO. Rather, it provides a way to test and judge the response of different language units quickly, enabling keywords to be changed if the initial response is poor. The increased exposure from appearing in the advertising box generates more clicks, which can lead to more conversions to actual sales. Web efficiency through visibility should be increased with this program as well as increased back links. This is one of the hardest parts of building SEO; however, it weighs heavily in Google's search algorithms, so back links are very important.
** Keyword Tool
One additional feature of this program is the free tool that generates comprehensive lists of related keywords and phrases based on the search term; it also provides useful information about each one such as: the number of times searched; origination of the searches; and the level of competition among other websites using the exact same language units. Such a tool is invaluable; when used in conjunction with an AdWords campaign, building up great SEO can be a lot easier than doing it any other way.
It is not necessary to stay with Google AdWords indefinitely, though many find it more cost effective to continue. Back links and accumulation of searches and website hits remain as part of a page's history, even when no longer enrolled in this program. So it is indeed possible to find excellent keywords with the use of Google Adwords in much less time and take over the control of SEO from within - the website!
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Unknown - 4/06/2013
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